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The plastic Apple Watch SE could be for kids, and that’s actually exciting

by August 5, 2024
August 5, 2024
The Apple Watch SE in its current form looks just like an Apple Watch. | Photo by Amelia Holowaty Krales / The Verge

It’s impressive watching Apple sell people virtually the same Apple Watch design year in and year out, adding a feature here and there but changing precious little about the way it looks. It’s also fine — nobody actually needs to buy a new watch annually, but it does make the yearly refresh sort of ho-hum.

But there’s something rumored on the horizon that might invigorate things: the plastic Apple Watch SE. I found the rumor intriguing last month when Bloomberg’s Mark Gurman set it loose, but haven’t thought much of it since. However, today he wrote to his Power On newsletter subscribers that Apple is using plastic to make the watch “more kid-friendly,” adding that this “could allow for a better array of colors.” Then it clicked. There’s…

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