You’d think that TikTok would have a Plan B by now.
It’s now clear the company never planned for a scenario in which it would lose to the Supreme Court. Maybe it couldn’t, given that the Chinese government ultimately has final say on a sale. Now, TikTok’s leaders are banking on Donald Trump to save them in a last-ditch effort that will unquestionably come with strings attached.
Politically, TikTok misplayed its hand at every turn of this multi-year saga. Executives repeatedly dismissed the possibility of a ban, even going so far as to literally laugh at the idea. They were blindsided by Congress overwhelmingly agreeing on a ban. Then, they lost on appeal to the Supreme Court with only a day left before the law goes into effect. The only leverage they seemingly have left is that Trump thinks the app helped him win the election — plus their willingness to let him extract whatever pound of flesh he wants.
TikTok backed itself into this corner technically, too. It spent over $1 billion on Project Texas to try and appease concerns about US data making its way to China. Amazingly, TikTok started Project Texas before the government gave its blessing, which of course never came. US…