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Embracer Group believes AI will ‘empower’ game developers

by June 21, 2024
June 21, 2024
Image: Crystal Dynamics

Embracer Group, the gaming giant that has the rights to big franchises like The Lord of the Rings and Tomb Raider, detailed how it’s thinking about the use of artificial intelligence for game development in its latest annual report.

The conglomerate, which recently split into three separate companies, has adopted a “Group AI Policy” that it says is based on the notion of “empowerment.” While the report doesn’t include the text of the policy, there’s a chunk of text in the report’s “Risk and Mitigation Overview” section that seems to offer a summary of its stance on AI:

AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay…

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