It’s no cheaper than subscribing to Apple directly, but it potentially gives Apple TV Plus a wider audience. | Illustration by Alex Castro / The Verge
Amazon is adding Apple TV Plus to Prime Video, a move that could help bolster the iPhone maker’s languishing streaming service. Apple TV Plus will be available on Prime Video in the US later this month as a $9.99 monthly add-on — the same you’d otherwise pay directly to Apple. The difference now is that Apple TV Plus is being promoted directly to Amazon’s massive video subscriber base.
“What we offer channel partners is hundreds of millions of subscribers around the world,” said Prime Video head Mike Hopkins at Bloomberg’s Screentime conference. “We see a lot more engagement, we’re able to get subscribers for those businesses at a really attractive rate.” Amazon takes a cut of the revenue from streaming subscriptions purchased on its…